One of our key objectives is to promote public awareness of the need for media literacy and the importance of helping young people to develop critical thinking skills in order to use the media wisely.
Using the media themselves is one of the most effective ways to deliver this message. Thanks to our sponsors, MNet is doing just that. So whether you’re watching television or cruising the Internet, chances are you’ll come across a Media Awareness Network public service announcement (PSA). But while you’re here, why not enjoy a preview.
"A lot goes into media. What do you take out?" - A national campaign comprised of English and French television radio and print and Web public service announcement was developed by Rethink Advertising to promote critical thinking about media. Focusing on deconstructing media, the campaign urges viewers, listeners and readers to consider what goes into media creation, and what meaning and messages can be taken out.
View Print Campaign
Be Web Aware is a 30-second PSA produced for the Be Web Aware bilingual public education program on Internet safety developed by a national coalition of private and non-profit sector organizations. Be Web Aware grew out of a series of discussions and a collective concern among Microsoft Canada, the Media Awareness Network and Bell Canada about online safety. The objective of everyone involved in this project is to ensure young Canadians benefit from the Internet, while being safe and responsible in their online activities.
Take A Minute – our first 30-second PSA designed to encourage parents to become involved in their children’s Internet activities.
Learning the Rules of the Road – a 30-second PSA produced by Canada’s cable companies promoting the need to help young people become safe, wise and responsible Internet users.
Point them in the right direction – a 30-second PSA on Internet literacy produced by Canada’s cable companies encouraging parents to provide young people with guidance on surfing the Internet.
The New ABCs – the follow up to Take A Minute, this 30-second PSA was produced by CTV Inc. to underline the fact that media literacy is now a fundamental skill required by young people, as essential to their wellbeing as learning to read.
Being Web Aware – this 30-second PSA from Rogers Cable Inc. promotes the Media Awareness Network’s Web Awareness Canada program, which includes practical Internet literacy resources for parents.
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