In November 2003, the Media Awareness Network (MNet) conducted qualitative research, regarding young people’s Internet use, through a series of focus groups with parents and young people, aged 11-17, in Edmonton, Toronto and Montreal.
The purpose of the research was to compose an accurate picture of young people’s online activities and to measure changes in behaviours, opinions, and attitudes since the baseline Young Canadians in a Wired World (YCWW) research in 2000-2001.
Key findings from the focus groups were released in 2004 and helped to frame the development of the questionnaire for the YCWW student survey conducted in 2005. The focus groups were conducted by the Toronto-based Environics Research Group.
Focus groups report (PDF)
This project was made possible by a financial contribution from Industry Canada's SchoolNet Program.
An Advisory Committee ensured relevance to the Canadian context of the media and Internet environment. MNet is grateful for the participation of Alberta Learning, Canadian Heritage, CANARIE, Health Canada, Industry Canada, National Film Board of Canada, the Ontario Ministry of Consumer and Business Services, Treasury Board Secretariat/Chief Information Officer, and the CITÉ of the University of Montreal.
