listen, speak, read, write, view, and represent to explore thoughts, ideas, feelings, and experiences

Discover and Explore

• Explain the value of pursuing personal preferences for a variety of texts and genres by particular writers, artists, storytellers, and filmmakers

Lessons

Marketing to Teens: Gotta Have It! Designer & Brand Names

The Function of Music

Popular Music and Music Videos

Teaching About Napster

Individuality vs. Conformity

Popular Music and Music Videos

The Blockbuster Movie

Movie Heroes and the Heroic Journey

Teachable Moments

Buy Nothing Day

listen, speak, read, write, view, and represent to comprehend and respond personally and critically to oral, print, and other media texts

Use Strategies and Cues

• Use textual cues, prominent organizational patterns within texts, and stylistic techniques [such as irony, parody, satire] to confirm meaning and interpret texts

Respond to Texts

• Experience texts from a variety of genres [such as comedy, tragedy, contemporary and classical drama] and cultural traditions; consider alternative interpretations
• Compare the themes and values portrayed in a variety of Canadian and international oral, literary, and media texts and relate observations to personal experiences
• Analyze how word choice and visual images in oral, literary, and media texts convey and evoke emotion and accomplish a variety of purposes

Understand Forms and Techniques

• Recognize unique characteristics of a variety of genres in oral, literary, and media texts, and demonstrate appreciation of how choice of genre and form affect audience response
• Analyse how plot, character, setting, and mood enhance meaning, and evaluate the effectiveness of techniques used in oral, literary, and media texts
• Evaluate ways in which creative uses of language [such as choice of words, use of idiom and dialect, use of punctuation] develop a personal style; evaluate the effectiveness of media techniques and devices [such as fades, close-ups, flashbacks]

Create Original Text [such as biographies, audio or video documentaries, critiques, films, photo-essays] to

• communicate and demonstrate understanding of forms and meanings

Lessons

Advertising and Male Violence

Bias

Camera Shots

Cinema Cops

Comparing Crime Dramas

Crime in the News

Crime Perceptions Quiz

Defining Pop Culture

Dove’s Campaign for Real Beauty

Hoax? Scholarly Research? Personal Opinion? You Decide!

Analyzing the News: Introduction

Hype!

Images of Learning: Secondary

Individuality vs. Conformity

Kellogg Special K Ads

Magazine Production

Marketing to Teens: Introduction

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Marketing to Teens: Parody Ads

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Movie Heroes and the Heroic Journey

That's Me You're Talking About

The Front Page
Bias in the News

Fact Versus Opinion

Diversity Audit

Perceptions of Youth and Crime

Popular Music and Music Videos

Political Cartoons

The Price of Happiness: On Advertising, Image, and Self Esteem

Public Images

Scripting a Crime Drama

Teaching About Napster

Television Broadcast Ratings

Television Newscasts

The Blockbuster Movie

The Function of Music

The Pornography Debate: Controversy in Advertising

The Resource Racket: A Global Perspective on Resources and Consumption

The White Screen: Absent Voices in the Media

Thinking About Hate

Too White: Minority Representation in the Media

Sex in Advertising

Viewing a Crime Drama

Violence on Film: The Ratings Game

You Be the Editor

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Smoke Screen: Tobacco in the Movies

listen, speak, read, write, view, and represent to manage ideas and information

Plan and Focus

• Prepare, use, and revise an inquiry or research plan; locate, access, and record relevant information from a variety of sources [such as newspapers, books, Internet, newscasts, video]

Select and Process

• Identify a range of diverse and specialized information sources [such as magazines, documentaries, hobby or sports materials, multimedia resources] to satisfy inquiry or research needs
• Evaluate the reliability and credibility of a variety of information sources and perspectives for a particular inquiry or research plan
• Identify and analyze a variety of factors [such as distinctions between fact, emotion, and opinion; distinctions between content and its presentation - colour, angle, movement, framing, and sequencing; the speaker's or author's purpose and intention] that affect meaning; use effective listening, reading and viewing techniques
  
  

Lessons

Selling Tobacco

Tobacco Advertising in Canada

Perceptions of Youth and Crime

Perceptions of Race and Crime

Bias in the News

Fact Versus Opinion

Analyzing the News: Introduction

Deconstructing Web Pages

ICYouSee: A Lesson in Critical Thinking

Thinking About Hate

Hoax? Scholarly Research? Personal Opinion? You Decide!

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

The Privacy Dilemma

Teachable Moments

Photographic Truth in the Digital Era

Bad Ads Essay Writing Contest

Tale of Two Cities

Backgrounders

Evaluating Internet Research Sources

Evaluating Internet-Based Information:A Goals-Based Approach

How to Search the Internet Effectively

Quick Tips for Authenticating Online Information

listen, speak, read, write, view and represent to enhance the clarity and artistry of communication

Generate and Focus

• Know, use, and adapt a variety of forms [such as essays, debates, commercials] to match content, audience and purpose
• Use organizational structures and techniques encountered in listening; reading, and viewing experiences to enhance own oral, written, and visual texts

Lessons

Create a Youth Consumer Magazine

Magazine Production

Scripting a Crime Drama

Television Broadcast Ratings

Images of Learning: Secondary

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Marketing to Teens: Parody Ads

Marketing to Teens: Gotta Have It! Designer & Brand Names

News Journalism Across the Media: Summative Activities

Video Production of a Newscast

listen, speak, read, write, view and represent to celebrate and build community

Develop and Celebrate Community

• Recognize and discuss the impact to historical setting, culture, and literary tradition on a variety of oral, literary, and media texts
• Analyze how language and oral, literary, and media texts define personal roles and experiences in communities

Lessons

The White Screen: Absent Voices in the Media

Too White: Minority Representation in the Media

Sex in Advertising

The Pornography Debate: Controversy in Advertising

Broadcasting Codes

Violence on Television

Bias in the News

The Price of Happiness: On Advertising, Image, and Self Esteem

Crime Perceptions Quiz

Perceptions of Youth and Crime

Perceptions of Race and Crime

Public Images

Advertising and Male Violence

Images of Learning: Secondary

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Teachable Moments

Deconstructing the Titanic