Understanding Media Texts
explain how elements in increasingly complex or difficult media texts are designed to suit particular purposes and/or audiences     interpret media texts, including increasingly complex texts, identifying and explaining the overt and implied messages they convey   evaluate how effectively information, ideas, issues, and opinions are communicated in media texts, including increasingly complex texts, and decide whether the texts achieve their intended purpose    explain why the same media text might prompt different responses from different audiences    identify the perspectives and/or biases evident in media texts, including increasingly complex texts, and comment on any questions they may raise about beliefs, values, identity, and power   explain how a variety of production, marketing, and distribution factors influence the media industry	Lessons that meet the Grade 11 expectations Advertising and Male Violence Bias Comparing Crime Dramas Crime in the News Crime Perceptions Quiz Defining Pop Culture Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Hoax? Scholarly Research? Personal Opinion? You Decide! How to Analyze the News Individuality vs. Conformity Kellogg Special K Ads Magazine Production Advertising Marketing Tactics   Talking Back Alternative Ads   Parody Ads Gender Roles in Advertising    The Price of Happiness: On Advertising, Image, and Self Esteem Gotta Have It! Designer & Brand Names Kellogg Special K Ads Advertising and Male Violence   Sex in Advertising    The Pornography Debate: Controversy in Advertising   Alcohol Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Environment Resource Racket: A Global Perspective on Resources and Consumption
Understanding Media Forms, Conventions, and Techniques
identify several general and specific characteristics of a variety of media forms and explain how they shape content and create meaning   identify a conventions and/or techniques that are used in different media forms and analyse and explain how they convey meaning and influence their audience	Internet Challenging Hate Free Speech vs the Internet   Hoax? Scholarly Research? Personal Opinion? You Decide!   Propaganda Techniques on Hate Sites   Understanding Online Hate  Marketing to Teens Introduction Marketing Tactics Talking Back Parody Ads Alternate Ads Gender Roles in Advertising Perceptions of Youth and Crime Popular Music and Music Videos Political Cartoons Public Images Scripting a Crime Drama Television Newscasts The Blockbuster Movie The Function of Music Resource Racket: A Global Perspective on Resources and Consumption Thinking About Hate  Representation in the Media Sex in Advertising Viewing a Crime Drama Violence on Film: The Ratings Game You Be the Editor   Media Defining Pop Culture Individuality vs. Conformity Public Images   Hype   Political Cartoons Magazine Production
Creating Media Texts
describe the topic, purpose, and audience for media texts they plan to create and identify significant challenges they may face in achieving their purpose    select a media form to suit the topic, purpose, and audience for a media text they plan to create and explain why it is a appropriate choice    identify a variety of conventions and/or techniques appropriate to a media form they plan to use , and explain how these will help communicate specific aspects of their intended meaning    produce media texts for a variety of purposes and audiences, using appropriate forms, conventions, and techniques	Movies Violence on Film Movie Heroes and the Heroic Journey The Blockbuster Movie News is Not Just Black and White That's Me You're Talking About The Front Page Bias in the News Fact Versus Opinion Diversity Audit Gotta Have It! Designer & Brand Names Movie Heroes and the Heroic Journey Privacy in the Information Age The White Screen: Absent Voices in the Media Too White: Minority Representation in the Media The Price of Happiness The Privacy Dilemma Teaching About Napster Television Broadcast Ratings The Pornography Debate
Reading for Meaning
Read and demonstrate an understanding of a variety of literary, graphic, and informational texts, using a range of strategies to construct meaning Read  a variety of short, contemporary student- and teacher-selected texts from diverse cultures, identifying specific purposes for reading select and use appropriate reading comprehension strategies before, during, and after reading to understand texts, including increasingly complex texts   Identify the most important ideas and supporting details in texts, including increasingly complex texts explain how authors and editors use design elements to organize content and communicate ideas Make and explain inferences about texts, including increasingly complex texts, supporting their explanations with well-chosen stated and implied ideas from the texts Extend understanding of texts, including increasingly complex texts, by making appropriate connections between the ideas in them and personal knowledge, experience, and insights, other texts, and the world around them Analyse the information, ideas, issues, and themes explored in texts and tbe ways in which various aspects of the texts contribute to their development Evaluate the effectiveness of texts, including increasingly complex texts, stating their opinions clearly and using evidence from the text to support their opinions Identify and analyse the perspectives and/or biases evident in texts, including increasingly complex texts, and comment on any questions they may raise about beliefs, values, identity, and power	News Journalism    How to Analyze the News Crime in the News You Be the Editor Bias   That's Me You're Talking About The Front Page Bias in the News Fact Versus Opinion Diversity Audit  Music Popular Music and Music Videos     The Function of Music Stereotyping Images of Learning: Secondary The White Screen: Absent Voices in the Media   Too White: Minority Representation in the Media Perceptions of Youth and Crime   Perceptions of Race and Crime Ethnic and Visible Minorities in Entertainment Media Television Camera Shots Cinema Cops Crime Perceptions Quiz Comparing Crime Dramas Viewing a Crime Drama   Scripting a Crime Drama   Broadcasting Codes   Television Newscasts Violence on Television
Understanding Form and Style
Recognize a variety of text forms, text features, and stylistic elements and demonstrate understanding of how they help communicate meaning identify a variety of characteristics of informational, literary, and graphic text forms and explain how they help communicate meaning Identify a variety of text features and explain how they help communicate meaning   Identify a variety of elements of style in texts, including increasingly complex texts, and explain how they help communicate meaning and enhance the effectiveness of the texts	Educational Contest MyMedia: Video Podcast Contest for Youth Independent Study Unit Reality Check! Evaluating Online Information
Reflecting on Media Literacy Skills and Strategies
describe a variety of strategies they used in interpreting and creating media texts, explain which ones they found most helpful, and identify appropriate steps they can take to improve as media interpreters and producers   explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts	Teachable Moments Photographic Truth in the Digital Era Pop Music Reaches Way Down The "BadAd" Essay Writing Contest A Fish Out of Water A Gold Medal is Worth its Weight in Endorsements A Tale of Two Cities And Now a Word From Our Sponsor Buy Nothing Day Captive Audience? Christmas Commercialism Dove's Campaign for Real Beauty Earth Day Hurricane Katrina and Celebrities Hurricane Katrina and the "Two-Photo Controversy" Hurricane Katrina and the Internet Smoke Screen TV Turnoff Week What Do Halloween Costumes Say?