Understanding Media Texts
By the end of Grade 9, students will: explain how simple media texts and some teacher-selected complex media texts are created to suit particular purposes and audiences   interpret simple media texts and some teacher-selected complex media texts, identifying some of the overt and implied messages they convey   evaluate how effectively information and ideas are communicated in simple media texts and some teacher-selected complex media texts, and decide whether the texts achieve their intended purpose   identify how different audiences might respond to selected media texts   identify the perspectives and/or biases evident in a few simple media texts and teacher-selected complex media texts and comment on any questions they may raise about beliefs, values, and identity   explain how a few different production, marketing, and distribution factors influence the media industry	Lessons that meet the Grade 9 expectations Advertising Marketing Tactics   Talking Back Alternative Ads   Parody Ads Gender Roles in Advertising    Selling Obesity Sports Personalities in Magazine Advertising The Price of Happiness: On Advertising, Image, and Self Esteem Gotta Have It! Designer & Brand Names Truth or Money Kellogg Special K Ads Television Broadcast Ratings Alcohol Alcohol Myths Alcohol on the Web Gender Messages in Alcohol Advertising Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Environment Resource Racket: A Global Perspective on Resources and Consumption  Internet ICYouSee: A Lesson in Critical Thinking   Deconstructing Web Pages    Thinking About Hate   Tale of Two Cities Research Relay Media Defining Pop Culture Individuality vs. Conformity Looking Through the Lenses Whose Lenses? How Mass Media Portray Global Development Adjusting the Focus   The Function of Music   Public Images   Comparing Crime Dramas Crime in the News   Killer Games     Defining Pop Culture   Movies   Violence on Film    Music The Function of Music Popular Music and Music Videos Public Images News Journalism Across the Media Definitions and Comments about the News Introduction The Newspaper Front Page Radio News   Television News Summative Activities How to Analyze the News Crime in the News You Be the Editor Bias in the News Resource Racket: A Global Perspective on Resources and Consumption Writing a Newspaper Article You Be the Editor Scripting a Crime Drama   True Story Privacy What Students Need to Know about Freedom of Information and Protection of Privacy Online Marketing to Kids: Protecting Your Privacy Who Knows? Your Privacy in the Information Age The Privacy Dilemma Stereotyping Exposing Gender Stereotypes Learning Gender Stereotypes The Impact of Geneder Stereotypes Images of Learning: Secondary The White Screen: Absent Voices in the Media   MyMedia: Video Podcast Contest for Youth Television Camera Shots Cinema Cops Crime Perceptions Quiz Viewing a Crime Drama  Scripting a Crime Drama Comparing Crime Dramas   Video Production of a Newscast Crime Perceptions Quiz Tobacco Thinking Like a Tobacco Company: Grades 7–9   Freedom to Smoke   Gender and Tobacco Tobacco Labels Be a Tobacco AdBuster Video Games Video Games   Killer Games Educational Contest MyMedia: Video Podcast Contest for Youth Independent Study Unit Reality Check! Evaluating Online Information Jo Cool or Jo Fool: Interactive module and quiz on critical thinking for the Internet Teachable Moments Photographic Truth in the Digital Era Pop Music Reaches Way Down The "BadAd" Essay Writing Contest A Fish Out of Water A Gold Medal is Worth its Weight in Endorsements A Teletubbies Christmas A Tale of Two Cities And Now a Word From Our Sponsor Buy Nothing Day Captive Audience? Christmas Commercialism Deconstructing the Titanic: Introduction to Titanic Dove's Campaign for Real Beauty Earth Day Hurricane Katrina and Celebrities Hurricane Katrina and the "Two-Photo Controversy" Hurricane Katrina and the Internet Smoke Screen TV Turnoff Week What Do Halloween Costumes Say? Smoke Screen TERRORISM: 2001 09 11 5 Ws of Cyberspace Evaluating Internet Research Sources Evaluating Internet-Based Information: A Goals-Based Approach How to do an Effective Search on the Internet Quick Tips for Authenticating Online Information
Understanding Media Forms, Conventions, and Techniques
By the end of Grade 9, students will: identify general characteristics of a few different media forms and explain how they shape content and create meaning   identify a few different conventions and/or techniques used in familiar media forms and explain how they convey meaning
Creating Media Texts
By the end of Grade 9, students will: describe the topic, purpose, and audience for media texts they plan to create   select a media form to suit the topic, purpose, and audience for a media text they plan to create and explain why it is an appropriate choice   identify a few different conventions and/or techniques appropriate to a media form they plan to use, and explain how these will help them communicate meaning   produce media texts for a few different purposes and audiences, using appropriate forms, conventions, and techniques
Reflecting on Media Literacy Skills and Strategies
By the end of Grade 9, students will: describe a few different strategies they used in interpreting and creating media texts and explain how these and other strategies can help them improve as media interpreters and producers   identify a few different skills in listening, speaking, reading, and writing that help them interpret and produce media texts